Computer Services

Address book software with a built in verification system can be very important for a business that sends out bulk mailings and other important material through the mail. This software can automatically compare the address entered into the system with what the postal service has on record. This aids in finding mistakes in street names, spelling of locations, wrongfully entered states and incorrect zip codes.

As time passes, a company's on file information could just become out of date, often as a result of the postal service making changes. Components, like zip codes, can be changed if a specific area grows rapidly and one zip code is not able to efficiently deal with mail processing for the area. A few additional zip codes can be added to that area, just to reduce the work involved with processing and delivering mail to the residents there.

A wrong entry can often find its way into a database because of sloppy handwriting. Many companies create their mailing lists by taking information from registration forms that have been filled out by hand. If a person has sloppy handwriting, this can make them hard to read. Data entry personnel could encounter difficulties reading this information and mistakenly enter something wrong because of misinterpretation.

Some companies actually use a program that can scan these forms, extract the information and store it. This is a sophisticated type of program, but mistakes still happen. In many situations the program will have to guess in order to compile a correctly formatted address, but that doesn't mean it is correct. The actually ore frequently then one would think when this type of program is involved in the process.

Human error can else cause addresses to be entered wrong. A wrong keystroke or even a guess at how something should be spelled can result in a completely incorrect entry that is not even a real address. This can lead to returned mailings or wrong deliveries. When things like this occur, the postage spent is wasted because the mailing never made it to the person it was targeting.

The point is, there are numerous ways for addresses to end up being wrong on a mailing list or something similar. Using software that can also verify that information with the postal service can almost complete eliminate the problem. The reduction in returned or misdelivered mail after running through a verification system should be exponential in comparison to how often it occurs without verifying anything.

The increase in getting mailings to their correct destinations will translate to higher returns for the business as well. As more people in the right market are targeted, more sales are generated. Instead of wasting money on postage for mailings that will never reach their intended target, these mailings are actually making it to the correct places.

Verifying addresses with special address book software can enable a company to verify every piece of information on their mailing list, so it becomes a vital process. The number of mistakes being made are reduced and less money is spent on postage for no reason. The volume of correctly targeted consumers is increased, so sales are increased in the process, creating an invaluable marketing strategy.